Mortimer Smythe Designs manages high volume websites, recording over one million unique views per year and involving registered users working on interactive systems. Of these system users, 30 percent are accessing this website content through mobile devices – a five percent increase from 2013. Mortimer Smythe is able to sustain, manage and grow the amount of users accessing these systems by creating responsive websites that can be accessed wherever and however the user wants.

This process, responsive web design, considers the user’s browsing behavior and reacts to the environment in which the content is being accessed, changing based on mobile or desktop platform, orientation and screen size.

As cellular technology advances and the mobile phone becomes a more central point of connectivity for all of us, you must address your website’s usability and consider mobile users and their access to your content. Mobile devices have smaller screens (although, they are getting bigger) so less information is immediately available for users. The content on the mobile version of your site should be responsive, with high priority information accessible without having to click away.

While you’re arranging your high priority information, don’t forget to reconfigure how your website menu appears. Your menu items are calls to actions, or ways for a user to interact more meaningfully with your company and what you have to offer. Being able to choose how to interact with your website content is an essential part of the user experience. On a mobile device where the screen is smaller, the content in your menus should be accessible but not more accessible than the high priority information. Keep menus simple and navigable, always considering content positioning and website load time. The best menus allow users to easily toggle between pages on your website without delay.

The goal, of course, is accessibility. You want your content to be available wherever, whenever and you want the user process to be simple, clear and easy. The easier it is for a user to interact with your website, the longer they’ll explore your content. By providing clear actions for your website visitors to perform and by creating a clear channel of connection, it’s more likely that you’ll be able to convert these visitors into customers. 

Is your website optimally designed for access across all platforms? Contact us today for a review of your web properties.