There’s no getting around it: the digital era necessitates having your business online. One of the great benefits of interacting with your customers in the digital space is the greater ability to understand your customer’s needs and desires. Who, what, when, where and how aren’t just questions for journalists: understanding your customers means understanding what works, how customers are finding and interacting with you and your business and where this is happening. Integrating Geographic Information Systems, or GIS, into your web property, is one way that you can find the answers to some of these questions. Read on to learn more about how geographic data can increase your business effectiveness.

Where a transaction or interaction occurs can yield insightful relational data 

From department stores to farmers’ markets, more businesses are equipped to facilitate digital transactions, especially with the proliferation of credit card readers and tap-and-pay services. Where a transaction or interaction occurs can yield insightful relational data when paired with knowledge of marketing efforts, recent changes in services and other business variables. Collecting this information has always been possible, but interpreting it in context has never been as simple and quick as it is now. Dynamic maps featuring this information aids efficiency by providing real-time relational data, expediting business changes and improvements where necessary.

Understanding how best to focus your energy will aid in a more effective use of time and resources

A good business is an effecient business and whether you are operating a small business, conglomerate or government funded project, understanding how best to focus your energy will aid in a more effective use of your time and resources. Geographic Information Systems provide more in-depth analysis, assessment, and understanding of marketing and promotions. Getting your business online is a first step in harnessing the potential of an infinite digital space. Integrating GIS is an essential next step that can help you find customers, organize sales efforts and even track your competitor’s actions.

Intelligent systems help businesses make intelligent decisions. We can help create websites and applications that utilize the best that technology has to offer.

Do you want to maximize your business potential? Contact Mortimer Smythe today to learn how we can help.